This is my favorite Apple commercial. Apple used to be really good at making iconic ads (App for that, Obra Squara, One two three four, Listen to the music, etc)  but recently they kind of got boring. The formula to an iconic ad, to me, would be one that has excellent music,   beautiful angles of the device, and something that you can relate to. For example,HTC’s “You” campaign. The music is addicting, the angles on the phone are pretty decent, and the ad is hella relatable. Am I crazy? Probably one of the few people that watch iPod ads in my free time. Haha

YES! Sony is getting these ads right. Not only are they informative, but they are a joy to watch. It will be interesting to see the Sony Xperia Play (PSP Phone) change the industry, with a slider dedicated for gaming controls; It is the first step towards seeing gaming on a phone happen realistically. And by realistically I mean not covering half of the screen with your thumbs. Check out all the ads here.